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Your Company's Presence on the Internet

Michele Zappa, Publisher ConstructionSupplyLocator.com
posted: March 4, 2010

There are numerous online directories, local search directories and specialty directories and more are being developed every day. Some online directories are fed from other directories making it even more difficult to keep track of where your Company information may be listed. How do you begin to manage your online presence when you may not even know where your company information is listed?

If you are a business owner in today’s marketing environment your public face extends beyond your immediate customer base every time your business appears online. With the increasing popularity of the exchange of information on the Internet how do you control or even know when something may be published about your business?

Here’s a suggestion to help you manage your online presence. Google Alerts is a handy tool for any business that would like to stay informed on when and where something is being published about their business or on a specific topic.  Go to: http://www.google.com/alerts

Enter any term that you would like to receive email notifications about and Google will send you and email alert when it finds that term in News feeds, on Blogs, on the Web, in Video feeds, in Groups or you can select Comprehensive which will cover all of them.

There are some limitations and you can explore those in detail on the FAQ page but for the most part this is an extremely useful tool for managing your company’s information on the internet.